Creating a Thriving Brand
Tulane Campus Health had plenty to offer its student body. The department was responsible for a popular student wellness outreach initiative, a comprehensive counseling program, and two campus health centers. However, each time a new service or program was launched, so was a new postcard, brochure, and website—leading to a hodgepodge of overlapping and redundant materials.
Line 58 worked with Tulane Campus Health to develop a cohesive brand architecture that felt fresh, progressive, and vibrant. Working with stakeholders from each of the department's component offices, we developed a suite of logos that clarify the department's organizational hierarchy and created print and digital materials to communicate Tulane Campus Health's services and programs. Central to the identity is a colorful spectrum [using Tulane's two official colors] to signify the department's spectrum of care.
About the Client
Tulane Campus Health is a university department providing medical, counseling, and health promotion services to more than 13,000 students. It contains Tulane's Student Health Centers, Counseling and Psychological Services (CAPS), and The Well, a student-facing wellness and health promotion program.