The Rigby Group

Financial Advisors are buttoned up and boring – Except When They're Not!

Rigby Financial Group offers top-tier services, but their brand projected them as a commodity product. They engaged Line 58 to refocus their brand and build a website that works as a new business development tool -- not just an online brochure. We honed their messaging and communication strategy, clarified their target audiences, and provided elegant typography and a sophisticated color palette that better reflects their visual identity. A professional photo shoot of the Rigby staff was the icing on the cake.

Line 58 was a great fit, because they worked with us in the same way we work with our own clients. They became true partners with us and listened to our needs then offering a customized approach that addressed those needs.

Eric Rigby, Owner
The Rigby Group | New Orleans, LA

A newly designed web site that puts Rigby Financial Group’s many services and broad areas of expertise at your fingertips. We utilized content strategy, copywriting, and visual design to development the mobile-first website.

About the Client

Rigby Financial Group provides customized financial services to high wealth individuals and business owners. Working with the founder and owner, Line 58 crafted brand positioning, brand voicing, and brand messaging.

Services Provided