Innovative Branding for an Entrepreneurial Nonprofit

As the recipient of Line 58's 2012 Nonprofit Grant, Propeller got a complete makeover–from renaming and branding to a brand new responsive website. We also developed Brand Strategy, and Brand Positioning supporting the vision of the board and the staff members.

Working with Line 58 has been nothing less than transformative. They provided us with a complete branding overhaul and a website that helped us match our deep programmatic impact with an aesthetic professionalism. Since our collaboration, we’ve gained local and national attention, and a three-fold membership growth in just two years.

Julia Stewart, Director of Programs
Propeller | New Orleans, LA

Banner created for the annual gala to announce Propeller's new brand. To expand the brand's presence we also created templates for printed materials as well as Powerpoint presentations.

As Propeller evolves as an organization, we rely on Line 58 to make sure our website evolves with us. Through their targeted approach to website updates, they bring us solutions that fit our needs and budget - and we see results fast.

Catherine Gans, Marketing & Development Manager
Propeller | New Orleans, LA

Line 58 utilized content strategy, copywriting, and visual design for Propeller's new responsive website.

New identity and business papers designed by Line 58 for Propeller

Line 58 continued the newly developed brand through paint and signage at Propeller's headquarters which opened in early 2013.

About the Client

Propeller is a nonprofit dedicated to supporting social innovation in New Orleans. They launch and support early-stage companies—for-profits, nonprofits, and hybrids—that have the potential to solve our city’s most pressing social and environmental challenges.