Zande+Newman is now Line 58
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Jackson Noble
Using Culture to Connect Talented People with Opportunities
As a start-up in a competitive industry, Jackson Noble understood that they only had one chance to make a first impression. After considering more than a dozen design firms, they unanimously selected us. Line 58 worked directly with co-founders Marques Celestine and Mark Wetmore to craft a brand strategy that underscores their continuing transformation to a technology-led, customer-oriented company.
Line 58 was uniquely qualified to translate not only who we are, but how we operate in a precise visual form. It’s uncanny how exceptionally well this has been accomplished.
— Mark Wetmore
1 of 3 The wordmark reflects the importance to Jackson Noble of fitting the right candidates to the right career opportunities.
2 of 3 The suite of business papers designed and produced for New Orleans talent acquisition firm Jackson Noble.
3 of 3 Line 58 crafted an online strategy for Jackson Noble that supports their business and is attractive to their clients and partners. The website seamlessly integrates Jackson Noble’s customized job search software while providing a great experience for visitors on smartphones, tablets, and desktops.
About the Client
Jackson Noble is changing the talent acquisition space with an unprecedented approach to the Client/Candidate Experience. As New Orleanians, they know the importance of culture in fitting the right candidate to the right career opportunity.
What Line 58 did for Jackson Noble
- Strategy
Facilitated working sessions to develop brand voice, brand positioning, and brand affiliations - Branding
Developed strong visual brand, logo, and business papers supporting the brand strategy - Responsive Web Design
Web design and development for mobile-first website including integration of Jackson Noble's job search software