Zande+Newman is now Line 58

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Holly & Smith Architects

Holly & Smith Architects

Modern Architecture Rooted in Louisiana

Line 58 created a strong and flexible brand for Holly & Smith Architects that has supported the evolution and growth of this talented design studio.

Holly & Smith Architects' new branding hints at their portfolio via a system of rich business papers that integrate beautifully photographed details of their built work.

1 of 5 Holly & Smith Architects’ new branding hints at their portfolio via a system of rich business papers that integrate beautifully photographed details of their built work.

A fun collaboration with the architect on signage for their newly-renovated original Hammond office yields dramatic results.

2 of 5 A fun collaboration with the architect on signage for their newly-renovated original Hammond office yields dramatic results.

Social notecards allow a personal touch to communication, and also feature photographic

3 of 5 Social notecards allow a personal touch to communication, and also feature photographic “slivers” that allude to the firm’s projects.

The new

4 of 5 The new website is easily updated, reflects the artistic talent of the staff, showcases the firm’s work to a wider audience, and has resulted in a stronger bottom line.

In Louisiana, you're really nobody without a beer koozie--a coveted invitation to Holly & Smith's annual crawfish boil is the best way to snag one.

5 of 5 In Louisiana, you’re really nobody without a beer koozie—a coveted invitation to Holly & Smith’s annual crawfish boil is the best way to snag one.

About the Client

With offices in Hammond and New Orleans, Holly & Smith is a powerful force in the Gulf Coast design community. Line 58 is thrilled to have been asked to help H/S develop new visual branding that reflects their technical prowess, their legacy, their business acumen, their artistry, and their collective interest in “regional modernism”—the idea that our cultural roots can’t be severed as architectural design moves forward.

What Line 58 did for Holly & Smith Architects

  • Strategy
    Line 58 helped Holly & Smith Architects position the firm within the regional marketplace and think about creating a brand that celebrates the principal partners while looking to a future where younger designers can grow.
  • Branding
    Line 58 created a strong and flexible logo for Holly and Smith Architects which formed the foundation for a vibrant brand that the firm continues to explore and expand.
  • Signs and Spaces
    Line 58 collaborated with Holly & Smith Architects on the design of signage for their Hammond and New Orleans offices.
  • Responsive Web Design
    Line 58 designed and developed a website for Holly and Smith Architects which allows the firm to showcase their creative work and which acts as a magnet to attract top-tier talent.