Line 58 created a strong and flexible brand for Holly & Smith Architects that has supported the evolution and growth of this talented design studio. We helped Holly & Smith Architects position the firm within the regional marketplace and think about creating a brand that celebrates the principal partners while looking to a future where younger designers can grow.
Holly & Smith Architects' new branding hints at their portfolio via a system of rich business papers that integrate beautifully photographed details of their built work. Holly & Smith Architects continues to explore and expand the vibrant brand.
Social notecards allow a personal touch to communication, and also feature photographic "slivers" that allude to the firm's projects.
In Louisiana, you're really nobody without a beer koozie--a coveted invitation to Holly & Smith's annual crawfish boil is the best way to snag one.
About the Client
With offices in Hammond and New Orleans, Holly & Smith is a powerful force in the Gulf Coast design community. Line 58 is thrilled to have been asked to help H/S develop new visual branding that reflects their technical prowess, their legacy, their business acumen, their artistry, and their collective interest in "regional modernism"--the idea that our cultural roots can't be severed as architectural design moves forward.