Holly & Smith Architects

Modern Architecture Rooted in Louisiana

Line 58 created a strong and flexible brand for Holly & Smith Architects that has supported the evolution and growth of this talented design studio. We helped Holly & Smith Architects position the firm within the regional marketplace and think about creating a brand that celebrates the principal partners while looking to a future where younger designers can grow.

Holly & Smith Architects' new branding hints at their portfolio via a system of rich business papers that integrate beautifully photographed details of their built work. Holly & Smith Architects continues to explore and expand the vibrant brand.

Line 58 collaborated with Holly & Smith Architects on the design of signage for their Hammond and New Orleans offices.

The website is easily updated, reflects the artistic talent of the staff, showcases the firm's work to a wider audience, and has resulted in a stronger bottom line.

Visit HollyAndSmith.com

Social notecards allow a personal touch to communication, and also feature photographic "slivers" that allude to the firm's projects.

In Louisiana, you're really nobody without a beer koozie--a coveted invitation to Holly & Smith's annual crawfish boil is the best way to snag one.

About the Client

With offices in Hammond and New Orleans, Holly & Smith is a powerful force in the Gulf Coast design community. Line 58 is thrilled to have been asked to help H/S develop new visual branding that reflects their technical prowess, their legacy, their business acumen, their artistry, and their collective interest in "regional modernism"--the idea that our cultural roots can't be severed as architectural design moves forward.