Tulane-Gibson-Circle-Billboard

Tulane University, Gibson Circle

Tulane University Entrance Experience

Tulane University is an historic and prominent institution on St. Charles Avenue in New Orleans. But for 100 years, no one thought to celebrate the grand entrance at Gibson Circle. Tulane asked Line 58 to study the problem, make recommendations, and then design the new front door of the campus. After providing our final report, Tulane liked our rough sketches so much that they commissioned us to oversee the final project.

Fifty feet of new, hand-cut limestone echo the hundred-year-old Richardsonian Romanesque buildings adjacent. Amazingly, in conjunction with the stone contractor, we were able to locate the Indiana quarry that had provided the limestone for the original campus buildings in the 1890s.

Hand-carved crests adorn pylons that frame the new entry to the university. Period details such as mortar joints were considered for absolute authenticity.

Line 58 helped Tulane University conceptualize its St. Charles Avenue frontage as an important branding opportunity rather than just a place to stick a sign.

Conceptual sketches lead to one of our proudest projects.

Line 58 conceptualized the redesign of the main green space as well as the primary vehicular entrances to Gibson Circle. We then collaborated with stone masons to design a new primary campus sign for Tulane University as well as four limestone markers for the vehicular entrances. Many now can't imagine the front of campus without these pieces in place, and most don't even know that they weren't always there.

No stone veneer here--just single, solid chunks all the way through.

Campus-wide directories were an additional facet of the project.

About the Client

Established in 1894, Tulane University's campus meets historic St. Charles Avenue and its iconic streetcar amid a gracious canopy of live oaks. Although the primary public face of the university, the area known as Gibson Circle lacked clear identifying signage. More troubling still, broken pavement, washed-out plantings, and harsh signs forbidding drugs and firearms had slowly eroded the grace of the circle, and now failed to properly welcome the university population, the general public, and especially potential students in a way appropriate the stature of the institution.

Services Provided