Gasaway, Gasaway, Bankston Architects came to Line 58 with a history of strong work, but knew they required a shift in positioning. In addition to providing the firm with a new brand, we also delivered a clear vision for the studio's future through brand strategy and positioning.
Line 58 helped us achieve our goal to establish a new brand image and to launch a professional web site we are extremely proud to call our own.
Chris Bankston, Architect and Principal
Gasaway Gasaway Bankston Architects | Hammond, LA
Using Line 58's unique brand strategy process, we helped the firms principals establish a strong vision for the business.
In spite of the lengthy name, Gasaway Gasaway Bankston's fresh, approachable identity eludes looking like a law firm. Line 58 created a fresh brand that supports the vision of the principals and inspires confidence in their target clients. The new branding also extended into custom branded title blocks for their design documents.
GGB's new website highlights client testimonials their impressive portfolio of work via layouts optimized for desktop and smartphone browsing. Line 58 used mobile first and responsive web design strategies to ensure that Gasaway Gasaway Bankston's website communicated to all of their potential clients -- even the one's viewing their portfolio on a smartphone or tablet.
About the Client
This small firm in the town of Hammond, Louisiana, was the single most prolific designer of public schools in the state. Who knew?
Until recent times, flying just under the radar had worked well for Gasaway Gasaway Bankstons business model, but with fresh blood coming into the studio and the development of a more progressive approach--as well as new competition--it was time to step up both their visibility and their appearance.