The Building Block

Smarter Ways to Work

The founders of The Building Block came to Line 58 when they were involved in an incubator program and needed to begin communicating their idea to a wider audience. We created a fresh brand that avoided the cliches of the sustainable business movements while communicating a progressive business model.

Line 58 worked with the entrepreneurial founders of The Building Block to hone their focus and market position. Business papers include letterhead, business cards, and envelopes. The logo embodies the Building Block's business model in bringing together several like-minded pieces to form a more meaningful whole.

The "Building Block's website functions to attract new tenants, keep the public abreast of the many events they host, and offer space for the tenants themselves to promote their services and products.

The website includes a custom content management system which allows The Building Block the flexibility required of a start-up venture. The ability to post about events, news coverage, and partnerships is critical for their business model.

About the Client

The Building Block is the center for green business--a regional hub of green commerce, innovation and products, located in New Orleans, Louisiana. They offer office, warehousing, manufacturing and retail space designed to decrease operational costs, increase productivity, and promote a professional image.