Aidan Gill for Men

Nothing unisex here.

Through the judicious use of print, packaging, and window dressings, Line 58 made clear Mr. Gill's intent for masculine sartorial world domination.

The identity makes its way through signature labeled products, such as cologne and shaving accessories...

...on sandblasted door signage...

...shaving cream brushes...

...and business papers.

A newly crafted enameled metal sign looks back to an earlier time on New Orleans' Magazine Street.

About the Client

Stepping into this Magazine Street barber shop and retail store (and museum of all things dandy), one is immediately put in the mindset of those bygone gentlemen's salons where one would while away the afternoon with a cigar, a whiskey, and some lively banter.