Walk & Roll: Branding a Bike Easy Program

We had so much fun designing this fresh and energetic brand. Take a look at how everything "rolled" out from start to finish!

The goal of the Walk & Roll logo was to inspire students to take an active route to school.

Hitting the Ground Running

When Bike Easy engaged Line 58 to create a logo and materials for their Walk & Roll to School program, we knew a couple of things from the get-go. For one, we knew that the program needed to align with the Bike Easy brand – not so much that the logo had to look like Bike Easy, but that it had to feel like Bike Easy, a playful and smart brand.

The logo suite for the Bike Easy organization and existing programs inspired various design directions for the Walk & Roll prgram.

We also knew that the design needed to appeal to a 4th and 5th grade student audience. As a designer, that basically registered as FUN! Working with bright, happy colors to create a spirited, bike-inspired design was a dream come true.

The final mark is both youthful and cool – something a 5th grader would feel proud to be a part of.

— Alli Treen, Designer

A closer look at the final logo design and color palette.

Rolling Out Collateral

In addition to a full logo suite, Line 58 designed flyer templates to promote Walk & Roll events at local schools. We even provided Bike Easy with a Brand & Template Guideline Manual to help them format the flyer information appropriately.

Flyer helping to spread the word - ya heard!

Event flyer guidelines for Bike Easy staff.

We also designed the front and back cover as well as the internal layout of an activity book passed out to each student at the Walk & Roll to School events.

Activity Book cover designed by Line 58, Illustrations by Sarah Ball.

Crossing the Finish Line

Bike Easy's first ever Walk & Roll to School Week was a great sucesses, and we were thrilled to be a part of the process. To learn more about the event, visit the Bike Easy Website.

Student recieving their branded Activity Books.

Smiles all around!


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