Hitting the Ground Running
When Bike Easy engaged Line 58 to create a logo and materials for their Walk & Roll to School program, we knew a couple of things from the get-go. For one, we knew that the program needed to align with the Bike Easy brand – not so much that the logo had to look like Bike Easy, but that it had to feel like Bike Easy, a playful and smart brand.
We also knew that the design needed to appeal to a 4th and 5th grade student audience. As a designer, that basically registered as FUN! Working with bright, happy colors to create a spirited, bike-inspired design was a dream come true.
The final mark is both youthful and cool – something a 5th grader would feel proud to be a part of.
— Alli Treen, Designer
Rolling Out Collateral
In addition to a full logo suite, Line 58 designed flyer templates to promote Walk & Roll events at local schools. We even provided Bike Easy with a Brand & Template Guideline Manual to help them format the flyer information appropriately.
We also designed the front and back cover as well as the internal layout of an activity book passed out to each student at the Walk & Roll to School events.
Crossing the Finish Line
Bike Easy's first ever Walk & Roll to School Week was a great sucesses, and we were thrilled to be a part of the process. To learn more about the event, visit the Bike Easy Website.