Catered Design for Tasty Wall Coverings

Via print and web, Line 58 was sought out to find just the right voice for Flavor Paper, somewhere between wah-wah pedal funk and information-age cool.

Talk about an investment that really brightened our outlook. Line 58 created an easy to use e-commerce website that vastly improved the customer experience and increased the conversion rate for online sales. The result has been a fourfold return on investment in the year since it launched.

Jon Sherman, Founder & Owner
Brooklyn, NY

Making these walls talk with branding that speaks volumes.

This isn’t your grandmother’s wallpaper, so forget everything you thought you knew about it. Start fresh, fun, funky and fantastic. That’s what we did in creating a new brand for this start up company that produces distinctive, custom hand screened wall coverings.

Even when you’re talking about walls, you still have to think out of the box.

From the logo to collateral materials, our solutions built upon the hip, hand-screened look of their custom product. Even the business cards included hand-applied stickers that were developed from the original 1970s screens. In contrast, the use of contemporary typography serves to communicate the modern nature of the energetic and visionary young company. Yet, it was more than just a pretty face. Serious thought went into brand messaging that communicates just the right voice for the company.

Flavor Paper's wallpaper is screen printed by hand in-house to maximize quality control and creative freedom.

Brooklyn-based Flavor Paper came to Line 58 in 2003 before they had ever printed their first roll of wallpaper. Since then, we’ve built a brand, created collateral materials and launched a revenue producing e-commerce website for them. And now you'll find Flavor Paper adorning some pretty impressive walls!

Clockwise from top left: Green Goddess Restaurant in New Orleans, Bergdorf Goodman, JugoFresh in Miami & Mountain Hardware

A new responsive, e-commerce website

As more success followed, including the launch of a new collection in collaboration with The Andy Warhol Foundation for the Visual Arts in 2013, Flavor Paper found itself in need of an updated website that could handle the increased retail traffic. Line 58 responded by creating a new website that provided an e-commerce component and an enhanced client experience.

Instead of our customers getting frustrated and leaving the website, Line 58 simplified and streamlined our entire system, creating a responsive e-commerce website that makes it easy for our customers to intuitively make purchases.

Jon Sherman, Founder & Owner
Brooklyn, NY

Flavor Lair in Brooklyn, New York

Eye-opening results.

Once Flavor Paper got a taste of success, the feast was on. With Line 58’s branding, the company outgrew their studio in Bywater District of New Orleans and relocated to Brooklyn, where they developed a showcase headquarters.

As they continue to break new barriers on what is possible to achieve with wall coverings, Flavor Paper’s client list has grown both in numbers and in stature. Their wallpaper can be found in a range of installations across the country and in different visual modes – on walls, ceilings and displays – with such notable names as Lenny Kravitz, Nike, W Hotels, the Museum of Arts and Design in New York City, among their clientele.

About the Client

Producer of famous custom-handscreened wallcoverings, Brooklyn-based Flavor Paper's distinctive designs and vibrant colors have caught the eye, and palette, of a number of taste aficionados. Rock stars (think Kravitz), retailers (think Bergdorf and Nike), nightclubs, and restaurants have all added a little spice to their walls with Flavor Paper.