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How To Do Brand Strategy for a New Business

How to avoid branding mistakes when bringing a retail product to market. (This is a follow up to our "Wholesale 101" branding workshop for StayLocal!)

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Brand Building on Out To Lunch with Peter Ricchiuti

Line 58 Brand Strategist Geoff Coats Discusses Brand Building with Out To Lunch Host and Economist Peter Ricchiuti

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5 Questions That Will Help Your Business Win

5 Questions You Need to Ask When Defining Your Marketing Strategy

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Offor Walker Group: A Case Study in Brand Positioning

Optimizing an Executive Search Firm

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4 Month Engagement Leads to 30% Sales Increase for Atomic Burger

Crafted Messaging and Beautiful Design Will Impact the Bottom Line

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Connecting with your Audience on the Web

As more people use websites as their main source of information and search engines continue to refine their algorithms, compelling content has increased exponentially in importance.

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Brand Foundations: Setting Your Brand Up For Success

To grow the reach and success of your business, you need to have firm foundations you can build upon. We believe that developing a series of truths for your brand is integral to guiding your business plan and ultimately your sucess.

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The Power of Web Sprints: Functional Upgrades for an Academic Think-Tank

Take a look at the enhancements we made that helped increase ERA-New Orleans' website traffic by 550 percent!

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Why Custom-Built Sites Deliver Greater Lifetime Value Than Low Cost Template-Based Sites

The proliferation of cheap (at least initially) template based websites raises the question: Why invest in a custom website?

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Walk & Roll: Branding a Bike Easy Program

We had so much fun designing this fresh and energetic brand. Take a look at how everything "rolled" out from start to finish!

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How to Generate Audience-Driven Content for your Professional Services Website

Nearly every business has the same goal: to grow! To achieve that goal, you must create clear, engaging content for your target audiences that encourages them to take action and utilize your services.

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Investing in Your E-Commerce Website to Maximize Your Return

A look at how we helped Flavor Paper create an easy-to-use revenue producing website for their retail company, and how we can help you do the same.

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